Wednesday, December 2, 2009
In the direction this has taken my business, for the most part, my other jewelry life has suffered. The project runway challenges really helped to strengthen it again though after the holidays are over I'm not sure what will happen.
I'm thinking of opening a separate Etsy shop entirely for wedding rings. Single 'everyday' versions of most of the rings would be available, but they would be described as just that, a ring to wear any time. I would link both shops and make sure that anyone visiting my regular shop would know my wedding rings had moved. And also anyone visiting the ring shop would know that I have other jewelry available too.
Right now I have 40 listings in my wedding category and they are all just lumped together. If I created a new shop - I could have the different designs all in their own categories! (which would be really exciting)
I would most likely name it 'bcyrwedding' or maybe w/ an 's' at the end? bcyrweddings? so it would be visually recognizable as a related shop. Or maybe even just 'bcyr' in case I wanted to do something else w/ it??
If it didn't work out, I could always move everything back to the way it is now.
The negatives - it would mean keeping up two shops. This doesn't worry me much as the wedding rings kind of have a life of their own. I'd just have to relist and renew every once in awhile - but for the most part its not too often that I add a new design.
I would have to answer convos in both shops and keep them straight. This would be the most complicated aspect. Although I can have them both open at the same time - one in firefox and one in safari....
So what do you think? Any thoughts one way or the other?
Posted by Beth Cyr at 9:05 AM